This was the perfect time to use Flash for some transition animation and video. Because of the professional and medical aspects of the web site, we wanted to convey technology, expertise and confidence. One goal was to not only show what services are offered by Dr. Esler, but to also show the user why his practice was different.

An "environment" section was created to showcase the comfort and beauty of the office setting. "A modern practice focusing
on comfort and safety, while providing stellar dental care" ~
we wanted the site to visually give this same message.